Speakers

Paul Luebbers

Business

Real Talk:

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Teaching:

When and How to Raise Your Prices

You’ll Learn:

  • Confidently increase rates without losing clients
  • Build sustainable, long-term business growth
  • Ashley Gonzalez

When and How to Raise Your Prices


Pricing isn't just about charging more—it's about building a business that can grow sustainably. In this session, Paul Luebbers shares a practical framework for knowing when it's time to raise your prices, how to communicate those changes with confidence, and how to do it without losing your best clients. Drawing from decades of experience building a seven-figure salon and consulting with beauty brands around the world, you'll leave with actionable strategies to increase profitability while strengthening the long-term health of your business.